Global Gift Giving in Northern Europe
While gifts are not traditionally exchanged between business associates in this region, the holiday season is a wonderful opportunity to express gratitude and goodwill with a culturally-appropriate token.
While gifts are not traditionally exchanged between business associates in this region, the holiday season is a wonderful opportunity to express gratitude and goodwill with a culturally-appropriate token.
As part three of cross-cultural gift giving worldwide, let’s explore the different implications when giving and receiving gifts in Central and Eastern Europe (CEECs), as defined by the Organization for Economic Cooperation and Development (OECD). The countries included in CEECs are Albania, Bulgaria, Croatia, the Czech Republic, Hungary, Poland, Romania, the Slovak Republic, Slovenia, and the three Baltic States: Estonia, Latvia and Lithuania.
Western European countries do not consider gift giving as a common practice among business associates. It will be important to know this culture of gift-giving in order to avoid misinterpretations when meeting your international business partner(s) for the first time.
As part one of several global gift giving posts and in honor of November’s National Gratitude Month, let’s explore how to give the most appropriate and heartfelt gift to your global business partners to show your gratitude.
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