Global Company Culture Day

 

By Sharon Schweitzer

 

The concept of corporate culture, or company culture, was developed at the beginning of the 1980s and gained popularity by the 1990s. The term was used by managers, sociologists, and other academics to describe the culture of a particular company. This culture includes beliefs, behaviors, value systems, strategies, communication, relations, environment, attitude, dress code, etc.

Establishing positive corporate culture doesn’t just help meet company goals, it makes the lives of the people involved easier and lighter, too. Founders, executives, and business leaders are expected to develop goals for the company. When employees come in, these elements mix, creating the perfect culture.  

Positive corporate cultures are all about growth and development. Like any other culture, companies that practice this culture strive to develop their organization on a holistic level. It’s also imperative to note that a positive corporate culture has the following advantages:  

  • Better and higher employee retention with minimal attrition  
  • Healthier work environment where employees feel motivated  
  • Higher levels of organization effectiveness and productivity  
  • Better chances at boosting and increasing employee morale, reducing stress  

 

The first step in creating a positive, strong work culture is investing the time to understand how cultural differences impact work styles and priorities. It sounds simple, but one of the biggest mistakes CEOs make with international relationships is failing to anticipate this.

For example, some cultures tend to emphasize individualism whereas others are more geared towards collectivism, and this can lead to working styles that are either more independent or more collaborative.

Once cultural differences are sensitively understood, the next stage is to use this knowledge to build a company culture based on widely shared beliefs and values.

By taking the time to understand cultural differences, identifying shared beliefs and values, and continually reinforcing their ethos, companies can meet this challenge and create a positive working culture that supports employees and business growth.

 

Photo by https://stock.adobe.com/

Sharon Schweitzer JD, is a diversity and inclusion consultant, cross-cultural trainer, etiquette expert, and the founder of Access to Culture. In addition to her accreditation in intercultural management from the HOFSTEDE Centre, she is an attorney and mediator. Sharon served as a Chinese Ceremonial Dining Etiquette Specialist in the documentary series Confucius was a Foodie, on Nat Geo People. Her Amazon #1 Best Selling book in International Business,  Access to Asia: Your Multicultural Business Guide, won a coveted Kirkus Star, and was named to Kirkus Reviews’ Best Books. She’s a winner of numerous awards, including the British Airways International Trade Award at the Greater Austin Business Awards.

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